ART DIRECTION: CALEB HEISEY
“BUBS” is a Monk fruit soda company that uses monkfruit as an alternative sweetener. This alternative sweetener is a healthier option than sugar which also makes it keto friendly. The packaging takes a light colored and monochromatic approach to match each flavor and keep the design pleasing to the eye and subtle. I wanted to target health conscious people with this design and it does just that while giving a healthy vibe. These sodas strive for bold "bubs" in every sip.