ART DIRECTION: Drew Gonzalez, Caleb Heisey
DESIGN SPRINT
“BUBS” is a Monk fruit soda company that uses monkfruit as an alternative sweetener. This alternative sweetener is a healthier option than sugar which also makes it keto friendly. The packaging takes a light colored and monochromatic approach to match each flavor and keep the design pleasing to the eye and subtle. I wanted to target health conscious people with this design and it does just that while giving a healthy vibe. These sodas strive for bold "bubs" in every sip.
Billboard ad for "Bubs" monkfruit soda lemon lime flavor. "Bold Bubs in every sip"
Billboard ad for "Bubs" monkfruit soda sour cherry flavor. "Bold Bubs in every sip"
Custom crewneck designed for "Bubs" sour cherry merchandise
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