ART DIRECTION: Drew Gonzalez, Caleb Heisey
DESIGN SPRINT
“BUBS” is a Monk fruit soda company that uses monkfruit as an alternative sweetener. This alternative sweetener is a healthier option than sugar which also makes it keto friendly. The packaging takes a light colored and monochromatic approach to match each flavor and keep the design pleasing to the eye and subtle. I wanted to target health conscious people with this design and it does just that while giving a healthy vibe. These sodas strive for bold "bubs" in every sip.
![Billboard ad for "Bubs" monkfruit soda lemon lime flavor. "Bold Bubs in every sip"](https://cdn.myportfolio.com/6c5da6f2-b884-4957-93bb-5dea0e8338f0/f74098db-2427-4e6d-bb7d-5ac24d7e215e_rw_3840.png?h=a58865e8ceb2ad8680ef1c843108f284)
![Billboard ad for "Bubs" monkfruit soda sour cherry flavor. "Bold Bubs in every sip"](https://cdn.myportfolio.com/6c5da6f2-b884-4957-93bb-5dea0e8338f0/58089218-177b-43fa-9940-08e9f3c42f4e_rw_3840.png?h=4cef9a03a976227f6c17ff26767266a5)
![](https://cdn.myportfolio.com/6c5da6f2-b884-4957-93bb-5dea0e8338f0/b5bcba73-c977-4f6a-b8e4-aa8876ce2f1b_rw_1200.jpg?h=1bb47407bf05d823aea2f2f6746dd4ff)
![](https://cdn.myportfolio.com/6c5da6f2-b884-4957-93bb-5dea0e8338f0/7858847c-3cbc-490c-be7a-83180ac15b7c_rw_1200.jpg?h=757bd8e644fc00d4aaee2fec26a38400)
![](https://cdn.myportfolio.com/6c5da6f2-b884-4957-93bb-5dea0e8338f0/71b1f18b-a9e0-4728-aa39-e172177b9f87_rw_1920.png?h=be9f001388e189cac624526ae70bd9a7)
![](https://cdn.myportfolio.com/6c5da6f2-b884-4957-93bb-5dea0e8338f0/9bd4c08b-6978-4e0a-9e8f-3d86f5c37ea2_rw_1920.png?h=d27833301b02feef0fcf6a8dc21fe9fe)
![](https://cdn.myportfolio.com/6c5da6f2-b884-4957-93bb-5dea0e8338f0/2f03ec1a-2d03-430f-9be7-25e608d988b9_rw_3840.png?h=cffba89b861c802c93f314ad7561eb4f)
![](https://cdn.myportfolio.com/6c5da6f2-b884-4957-93bb-5dea0e8338f0/e36f2fc9-7888-48fb-be8c-65c69b74e6ed_rw_1920.png?h=b953dd6e8a9fbc5f133009f736eb47c9)
![Custom crewneck designed for "Bubs" sour cherry merchandise](https://cdn.myportfolio.com/6c5da6f2-b884-4957-93bb-5dea0e8338f0/0135957a-10df-4dab-8b9e-a2373ff72e21_rw_1920.png?h=2e834f0ff10c9b187e1beea98607e025)